Why Do Dentists Require SEO?

Do you want your practice to stand out from the other dentists in your region? If yes, what you need is search engine optimization. At dNovo Group, we have been helping dental clinics rank better for their target keywords and get more business in the area they serve. Over the years, we have come to learn that having a website and being on social media is just not enough. The only way to boost awareness online is through SEO. Here are the key reasons why we believe every dental practice must use organic SEO.

Generate awareness and recognition

If people have no idea that your dental practice exists, you have lost the chance to draw in more patients. The more people see the name of your practice, the more awareness you will generate. Dental SEO helps boost brand awareness by making your website appear in search each time someone wants to read about something related to oral care.

Partnering with an experienced SEO agency is the key to achieving success in search engine optimization. The expert will help with keyword research and help create content based on the most common queries. This will help your website start appearing more, and this will lead to brand awareness that results in brand recognition.

Get more website traffic

SEO will help draw more relevant traffic to your website. When searchers search for relevant keywords, they are already looking for a practice like yours. This means your website will appear when people are thinking about any of the services you offer. When you have the answers to the questions potential patients are looking for, they will click on your link and visit your website.

Become an authority in your industry

Creating content that is informative and helpful will help demonstrate your expertise and experience. Potential patients will be able to see how knowledgeable and educated you are. As a result, they will start turning to you for advice. High-quality content will help build credibility, which will, in turn, encourage brand loyalty and trust. This will lead to improved ROI and set up your practice for growth.

Remain competitive

Search engine optimization helps you rank higher than your competitors on search engine results. Websites that rank higher are considered to be more credible and get more clicks. A high rank will send the message that you are a leading dental clinic in the area. This may cause them to choose you over other clinics.

Book more appointments

Increased traffic to your website leads to more conversion. If your website has helpful information, you will start booking more appointments and meeting more new patients.

Reach more local patients

Approximately 86% of people use the internet to find local businesses. Almost 72% of people who search for local businesses end up visiting at least one. Optimizing for local search will help reach more local patients. Update your Google My Business listing and include your practice’s name, phone number, directions, website, patient reviews, posts & updates, working hours and, if possible, photos and videos. Many patients will contact your dental practice right from the Google My Business listing.